Monthly Archives: December 2015

Is Your Content Future Proof?

 future proof words written by 3d hand over white background

We utilise the internet for a multitude of purposes but the majority of us will interact with content on a daily basis. Whether it is blogs, articles, vlogs or even gifs, more and more users are accessing these types of materials. With the advent of handheld smart devices, the internet is accessible at all times. This puts even more pressure on content producers to provide something which is not just high quality and engaging but also superior to that of their competition. Producers should also consider whether their content can stand the test of time or in other words, whether it is future proof. Technology advances at a break neck pace and companies will have to factor this into their plans in order to remain relevant now and in to the future.

Obviously the term content can be quite vague because there are so many different types available. What immediately springs to mind is the written form, so blogs, articles and even status updates. However, whilst written materials still play an important role online, there has been a shift in recent years to video content. Users are becoming more and more impatient and they want instant gratification with passive involvement and video blogs are perfect for this. With this in mind, future-proofing your content should apply to all of the different forms available.

When it comes to blogs and articles, the best way to ensure they remain accessible and vital is to consider factors such as layout, aesthetic and quality. The layout of your blog will dictate how it appears to your subscribers and this can be vastly different whether reading on a computer, smartphone, tablet or whatever devices become popular in the future. Therefore, going with the safe option could be the best way forward. A simple but elegant design which is easy to read but still attractive is a good option. Remember, classic designs tend to be timeless and therefore won’t look dated after a few years. In terms of content quality, the same rule applies for everything, the better the quality, the more successful the blog will be.

With video content, considerations should be completely different as the format is different. Due to their very nature, video blogs are more susceptible to becoming dated. Vlog content tends to be very current and within the zeitgeist and therefore may not be relevant to future users. In terms of the technology, video and audio hardware are advancing each and every day and therefore it can be easy for your videos to look low quality after only a few years.

To combat these problems, video content providers will have to decide what direction they wish to go in. Many build their businesses on providing content which is ‘of the moment.’ This is fine, as long as they continue to do so and therefore older videos won’t have to be relevant because they have new videos to take their place. If your vlogs include material which is more factual or explanatory, e.g. how to guides, then you don’t have to worry about an expiration date. What you do have to worry about is video quality and the only way to remedy this problem is to try and use the best equipment you can and hope that your videos can be converted to a higher quality in the future. Some experts recommend that producers avoid video compression as this creates more opportunity for flaws.

Nobody knows what the future holds but we are pretty certain that the internet will continue to play an intrinsic role within our lives. With this in mind, it may be beneficial to consider the concept of Responsive Design (RD) when creating your websites, blogs and videos. RD is an approach which sees content as fluidic and adaptable, like a liquid. Adopting this mind-set can be beneficial and can help you to produce content which is enjoyed across a variety of platforms and far in to the future.