Monthly Archives: January 2016

How to Get Your First 1,000 Blog Readers

How to get 1000 blog readers

Reaching 1,000 blog readers (I imagine) is like winning man of the match; a good excuse to punch the sky, Tom Cruise style, and shout, ‘goal!’ or ‘back of the net!’ That’s pretty much all of my football knowledge right there, but if I haven’t made my point already, the 1,000 marker is like the holy grail to any serious blogger. Once this milestone is reached you can sit back, relax (a little) and take a moment to give yourself a pat on the back because it means that A: you have been writing interesting, credible content that your audience wants to read and share, and, B: you have taken all the right steps to promote your blog and gain new readers. You could, in light of point A and point B, say that it’s a game of two halves…

So, the big question: How do I get my first 1,000 blog readers? Well, there are certain key steps to take if you are to be in with a shot of reaching the 1,000 mark. Take a look at our top five tips below to help you get started (note, there will be no more football phrases from here on in).

#1 Identify your audience

In the early stages, it is absolutely crucial to spend time identifying your target audience as this will help you promote your blog to people who are most likely to be interested in what you have to say. Failure to research well at this stage can be the sole reason why a blog doesn’t succeed and reach the masses.  Obvious information to consider is age, gender, location, language, income, interests and the like, but you also want to consider your target audience in terms of their online activity. Social media platforms and pre-existing blogs that target the same audience can be used to your advantage. Read visitor posts and comments to help generate blog content that your subscribers will find useful and want to read.

#2 Boost subscribers with incentives

One of the best ways to get people to subscribe to your blog is to offer an incentive. This could be a special discount available only to subscribers, a PDF download, a video tutorial, a case study, or any other type of content that will provide the target with an irresistible reason to subscribe to your blog. The incentive, in either form, may provide the target with much needed inspiration, a solution to a problem, information to expand their knowledge, or the answer to a specific industry/ topic related problem that your research may have previously uncovered.

#3 Build credibility and social proof

It’s important to convince new visitors to your site that your blog is worth reading. If there’s an ounce of ambiguity about your company, or what you are offering, visitors may well think against parting with their details.

So, how do you build credibility? Well, introducing yourself and explaining what you do and why is always a good start. You could also include any qualifications you may have, achievements you have made, or any industry recognized accreditations you have gained.

To back up the information you have shared, display as much social proof as you can so your readers know you are genuine. If you have been featured in an article, on another blog or on any other type of medium, share it on your blog for instant credibility. You can also share your customer testimonials. All of these things take just moments to do and will leave your visitors viewing a site that’s brimming with activity and one that seems like a great place to explore.

#4 Create impressive content

Your blog needs to be impressive. It needs to speak to the reader and provide them with information they would want to know. Spend time planning, researching and writing posts to make sure they will be valuable and engaging to readers. Pay attention to your blog title; does it instantly communicate what your blog is all about and who it is for? If it doesn’t, try to rethink and rejig it, or add a descriptive tagline to help.

#5 Promote your content

 You are writing outstanding blogs that you just know your target audience will love to read, but how do you reach out to your audience? Well, there’s obvious steps you can take such as social media promotion and advertising, but there’s also another method that not everyone knows about and it’s called guest blogging. Basically, the idea is to promote your content by guest blogging on popular blogs that target your ideal audience already. By doing this you are not only putting your content out to a large, pre-existing, niche audience, but you are also building relationships with influencers in your sphere. If your post is shared, be sure to share it on your social media pages too for your followers to see.

To conclude

 There are other steps and techniques to consider when thinking about gaining new subscribers, such as the importance of email marketing, design, headlines, pop-ups, etc, but the five steps above should form the backbone of your mission to reaching the 1,000 mark. Once you have reached your target, your audience and reputation will usually start to build further on their own merit and you can then think about remarketing and retargeting your audience.

 

 

 

 

The Importance of Performance-Driven Content Marketing

Performance Driven

Producing high quality content has become a necessity within the business world. This is understandable when considering the success that this type of marketing has had in recent years. However, the production of blogs and videos should provide some sort of benefit for you and your company. Many businesses fall into the trap of producing content for the sake of it and not fully utilising this powerful marketing tool. The way to remedy this is to take a performance-driven approach to production. This means producing content which is guaranteed to perform well, whether that be boosting your subscription rate, transforming consumers into customers or increasing your sales figures.

Dedication

Blogging is often relegated to the bottom of the pile of things to do and not taken very seriously but it’s actually a vital component of modern day marketing. If you are serious about adopting a performance-driven approach to your content then this should be reflected in the resources you dedicate. For example, instead of delegating the blogging to an untrained employee, you could hire a professional or even outsource to a freelancer. Obviously, this is going to cost more money but high quality content can be instrumental in creating a fully actualised marketing strategy. The same idea applies to other aspects of marketing, including SEO, PR and technical jobs such as editing, photography and web development.

Team Work

Creating content which is not only high quality and engaging but also cohesive can actually be quite difficult- especially if your team is split up around the office. It may seem obvious but try and keep your marketing team together in the same physical space. This will not only make it easier for them to communicate and brain storm but it will also improve performance as everyone is on the same page.

Measurement

Measurement is key when it comes to performance-driven content marketing. This means looking into every aspect of your blogs, articles and videos and the way in which they are being viewed. Some companies rely too much on simple statistics such as view counts but these can only provide surface information. There are actually a wide variety of metrics which can be calculated, including those based on social, brand, organisational, site and content measurements. The idea behind all of these statistics is to ascertain who your customer is, how they interact with your site and its content and what effect this has on sales. If you can recognise these patterns you can attempt to replicate them in the future, attracting customers and therefore profit.

The type of content which is popular is also important. Instead of focusing on the blog as a whole, marketers should instead look at individual posts. Comparing the performance of each of your pieces will allow you to find out what is doing well and what isn’t. For example, you may want to focus on written pieces but with the help of your metrics, you discover that your particular audience prefers video content.

Personal Experience

So after you have invested resources into creating quality content and then collected information on based around it, the next step is to utilise this information. Personal data is like gold dust to companies and it’s because they can use this to create a completely bespoke experience for their customers. Details such as age range, gender, location and preferences are incredibly useful when trying to market at a specific type of customer.

It may be surprising for some but content marketing can actually become a vital part of any business- when done right. As with all things, you get out what you put in and this particular technique is no different. This being said, the benefits of performance driven content marketing should not be ignored.

Should I Have My Content Translated?

Should I Have My Content Translated

The way in which businesses and consumers interact with content has changed drastically in recent years. This is thanks, in a large part to the internet and the significant role it now plays in our lives. Content can now be shared with the entire world, at the click of a button. Paired with the fact that the majority of people now own smartphones and tablets, consumers can access videos and blogs anywhere. This creates a very personal connection between the provider and the consumer, allowing companies to build significant, long-lasting relationships with their audience. It is for this and many other reasons why content marketing is so popular right now. Therefore, promoters are always on the lookout for ways to increase their readership or viewing figures and translation could be one such way.

It can be easy to disregard the idea of translating your content and instead just focus on one language but you could be losing out. There are countless overseas markets which you are leaving untapped, just think of the millions of people across the world who speak Mandarin as their native language, or Spanish. Constricting yourself to one language can actually be counterproductive, especially when we consider that other countries are actually having a financial boom at the moment. If you decide to look into translation as a marketing tool, there are different ways in which you could go about it.

The use of the Google Translate tool is the quickest and easiest way in which to adapt your content for other countries. The Google Translate widget can be added to your blog, allowing users to read your content in their own native language. It should be pointed out that there are drawbacks to this method. Google Translate is a computer program and is therefore not going to translate everything perfectly. This can be particularly problematic if you write in a more casual tone and use words which are difficult to translate, e.g. slang. Another issue with using this app is that it obviously won’t translate video content so vloggers will have to go down a different route. Although the app from Google isn’t perfect it will allow non-English speaking subscribers to understand the general gist of what you’re saying.

If you would like to invest more into this project, then the next step would be utilising human translators. There are many ways in which you can do this, from working with agencies to hiring your own translator or outsourcing to freelancers. Whatever method you choose, human translation takes longer and is more expensive but you are guaranteed higher quality. Working with experts will also allow you to gauge other issues such as cultural differences in language and any phrases which could get ‘lost in translation’.

The next step beyond general translation is to create an entire new stream of content aimed at consumers who speak a different language. As you can imagine, this requires a great deal of time and resources but the potential payoff could be huge. This type of content strategy would involve a lot of research, not just into the general language and culture of the place in question but also the blogging environment. For example, you may have to utilise different social media platforms in accordance with what is popular in that place. In fact, the type of content you are creating may well be completely different. This may be the best method for vloggers as video content is popular all around the world. Many of the larger video content providers tend to not limit themselves to any one particular location, Buzzfeed being a good example.

The question of whether your content should be translated can only be answered by you. Translation may not right or even feasible for many bloggers but for those looking to expand, it can be a fantastic step forward.