Reaching 1,000 blog readers (I imagine) is like winning man of the match; a good excuse to punch the sky, Tom Cruise style, and shout, ‘goal!’ or ‘back of the net!’ That’s pretty much all of my football knowledge right there, but if I haven’t made my point already, the 1,000 marker is like the holy grail to any serious blogger. Once this milestone is reached you can sit back, relax (a little) and take a moment to give yourself a pat on the back because it means that A: you have been writing interesting, credible content that your audience wants to read and share, and, B: you have taken all the right steps to promote your blog and gain new readers. You could, in light of point A and point B, say that it’s a game of two halves…
So, the big question: How do I get my first 1,000 blog readers? Well, there are certain key steps to take if you are to be in with a shot of reaching the 1,000 mark. Take a look at our top five tips below to help you get started (note, there will be no more football phrases from here on in).
#1 Identify your audience
In the early stages, it is absolutely crucial to spend time identifying your target audience as this will help you promote your blog to people who are most likely to be interested in what you have to say. Failure to research well at this stage can be the sole reason why a blog doesn’t succeed and reach the masses. Obvious information to consider is age, gender, location, language, income, interests and the like, but you also want to consider your target audience in terms of their online activity. Social media platforms and pre-existing blogs that target the same audience can be used to your advantage. Read visitor posts and comments to help generate blog content that your subscribers will find useful and want to read.
#2 Boost subscribers with incentives
One of the best ways to get people to subscribe to your blog is to offer an incentive. This could be a special discount available only to subscribers, a PDF download, a video tutorial, a case study, or any other type of content that will provide the target with an irresistible reason to subscribe to your blog. The incentive, in either form, may provide the target with much needed inspiration, a solution to a problem, information to expand their knowledge, or the answer to a specific industry/ topic related problem that your research may have previously uncovered.
#3 Build credibility and social proof
It’s important to convince new visitors to your site that your blog is worth reading. If there’s an ounce of ambiguity about your company, or what you are offering, visitors may well think against parting with their details.
So, how do you build credibility? Well, introducing yourself and explaining what you do and why is always a good start. You could also include any qualifications you may have, achievements you have made, or any industry recognized accreditations you have gained.
To back up the information you have shared, display as much social proof as you can so your readers know you are genuine. If you have been featured in an article, on another blog or on any other type of medium, share it on your blog for instant credibility. You can also share your customer testimonials. All of these things take just moments to do and will leave your visitors viewing a site that’s brimming with activity and one that seems like a great place to explore.
#4 Create impressive content
Your blog needs to be impressive. It needs to speak to the reader and provide them with information they would want to know. Spend time planning, researching and writing posts to make sure they will be valuable and engaging to readers. Pay attention to your blog title; does it instantly communicate what your blog is all about and who it is for? If it doesn’t, try to rethink and rejig it, or add a descriptive tagline to help.
#5 Promote your content
You are writing outstanding blogs that you just know your target audience will love to read, but how do you reach out to your audience? Well, there’s obvious steps you can take such as social media promotion and advertising, but there’s also another method that not everyone knows about and it’s called guest blogging. Basically, the idea is to promote your content by guest blogging on popular blogs that target your ideal audience already. By doing this you are not only putting your content out to a large, pre-existing, niche audience, but you are also building relationships with influencers in your sphere. If your post is shared, be sure to share it on your social media pages too for your followers to see.
There are other steps and techniques to consider when thinking about gaining new subscribers, such as the importance of email marketing, design, headlines, pop-ups, etc, but the five steps above should form the backbone of your mission to reaching the 1,000 mark. Once you have reached your target, your audience and reputation will usually start to build further on their own merit and you can then think about remarketing and retargeting your audience.