The number of social networking sites has skyrocketed in recent years and it seems like there is something for everyone. Whatever niche or quirky interest that exists, there is a site or app to connect like-minded people. However, nothing has made quite the impact like the juggernaut that is Twitter. Whilst Facebook may have cornered the market in personal relationships, Twitter has become massively influential in all areas of life, including business. Twitter allows businesses, large and small to connect with their consumers in a way like never before. Tweets can therefore have a large effect on the company, how it is perceived and even its overall success. With this in mind, increasing your sphere of influence on Twitter can be incredibly beneficial for your business. Here are just some of the ways in which you can achieve this.
Build a Profile
Your Twitter profile is the first thing that a follower or potential follower will see. Therefore, you should make sure it looks professional and represents what you are as a brand. Your profile picture is going to show up next to every tweet you send, so aim for an image that you feel comfortable with everyone seeing. This can be a face picture or a business logo, whatever you prefer. The Twitter bio allows users to write a little bit about themselves and this feature shouldn’t be overlooked. It doesn’t have to be long, in fact the shorter the better with some people choosing to showcase only a few keywords in relation to themselves. In terms of business, the bio allows you to talk about your company, what it offers and what makes it different.
Creating high quality, thought-provoking content is one of the best ways in which to gain more followers on Twitter. Your content can come in many forms, whether blogs, articles, videos, lists or even the tweets themselves. The majority of the time, Twitter users will follow accounts which offer them something and this is why content is so important. It should also be pointed out that this is a two-way street, good content will attract more followers but Twitter can also help to stream more consumers to any blogs you may have- it’s a symbiotic relationship.
The retweet function is often underappreciated and underused. Retweeting content which is relevant within your area can help in legitimising your account as a reliable source for quality information. It also allows you to build connections with similar businesses or individuals within the same field. This is a very subtle form of networking which can help in getting your name out there without being too forward.
This may seem like an obvious solution but if you want to become more influential on Twitter, you have to actually tweet. This means creating and posting quality tweets on a regular basis. Those who fail to be consistent are unlikely to attract any new followers and could actually alienate their existing followers. It should be pointed out that it’s not just the volume of tweets that you send but also the time at which you tweet them. Aim for high traffic periods, such as early morning rush hour and around 5/6pm when commuters are making their way home.
Live in the moment
Twitter is all about the here and now, it’s one of the main reasons so many people use it each and every day. The social networking site has completely changed the way in which we consume news, with information reaching consumers as it happens. This is important to keep in mind when using your own account. Keep up to date with recent events and incorporate these into your tweets when appropriate. If you are commenting on a current event, use a trending hashtag as this will allow a much larger group of people to view your tweet and could lead to more followers.