Monthly Archives: February 2016

5 Ways to Increase Your Twitter Audience

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The number of social networking sites has skyrocketed in recent years and it seems like there is something for everyone. Whatever niche or quirky interest that exists, there is a site or app to connect like-minded people. However, nothing has made quite the impact like the juggernaut that is Twitter. Whilst Facebook may have cornered the market in personal relationships, Twitter has become massively influential in all areas of life, including business. Twitter allows businesses, large and small to connect with their consumers in a way like never before. Tweets can therefore have a large effect on the company, how it is perceived and even its overall success. With this in mind, increasing your sphere of influence on Twitter can be incredibly beneficial for your business. Here are just some of the ways in which you can achieve this.

Build a Profile

Your Twitter profile is the first thing that a follower or potential follower will see. Therefore, you should make sure it looks professional and represents what you are as a brand. Your profile picture is going to show up next to every tweet you send, so aim for an image that you feel comfortable with everyone seeing. This can be a face picture or a business logo, whatever you prefer. The Twitter bio allows users to write a little bit about themselves and this feature shouldn’t be overlooked. It doesn’t have to be long, in fact the shorter the better with some people choosing to showcase only a few keywords in relation to themselves. In terms of business, the bio allows you to talk about your company, what it offers and what makes it different.

Content

Creating high quality, thought-provoking content is one of the best ways in which to gain more followers on Twitter. Your content can come in many forms, whether blogs, articles, videos, lists or even the tweets themselves. The majority of the time, Twitter users will follow accounts which offer them something and this is why content is so important. It should also be pointed out that this is a two-way street, good content will attract more followers but Twitter can also help to stream more consumers to any blogs you may have- it’s a symbiotic relationship.

Retweet

The retweet function is often underappreciated and underused. Retweeting content which is relevant within your area can help in legitimising your account as a reliable source for quality information. It also allows you to build connections with similar businesses or individuals within the same field. This is a very subtle form of networking which can help in getting your name out there without being too forward.

Consistency

This may seem like an obvious solution but if you want to become more influential on Twitter, you have to actually tweet. This means creating and posting quality tweets on a regular basis. Those who fail to be consistent are unlikely to attract any new followers and could actually alienate their existing followers. It should be pointed out that it’s not just the volume of tweets that you send but also the time at which you tweet them. Aim for high traffic periods, such as early morning rush hour and around 5/6pm when commuters are making their way home.

Live in the moment

Twitter is all about the here and now, it’s one of the main reasons so many people use it each and every day. The social networking site has completely changed the way in which we consume news, with information reaching consumers as it happens. This is important to keep in mind when using your own account. Keep up to date with recent events and incorporate these into your tweets when appropriate. If you are commenting on a current event, use a trending hashtag as this will allow a much larger group of people to view your tweet and could lead to more followers.

 

How Can I Improve My Content Marketing?

good, better and best word written by 3d hand over white

good, better and best word written by 3d hand over white

It’s good practice to have a regular look at your content marketing strategy just to check it is current with regards to what’s trending in your industry right now and to re-align it with your targets.

Here are a few pointers to get your marketing content spic and span and working for your business:

  1. Quality not quantity

    The objective of marketing content is for it to engage viewers and build relationships. As such you need to produce appealing pieces of content that strike a chord with your target audience.  Make content as relevant as possible, offering insightful information and sharing your expertise and knowledge.  This helps to build trust and makes people feel they’re gaining something from you.  Don’t forget to check what content your competitors are releasing.  If you want to keep ahead of them, then you need to produce better content across all channels.

  1. Mix it up!

    Blogs are great, so are podcasts, but the best way to see what’s most productive for your business is to test out your content across several formats and see which ones work best. Different people are responsive to different media and there are lots of options to choose from including infographics, webinars, videos, vlogs, ebooks and imagery. It’s a great way of speaking to your audience in different voices, but bear in mind you should retain consistency and ensure all content remains sincere to your brand personality.

  1. Spread the love

    Just like different formats, you should also make sure you’re exploring different channels. If you’re having success with the blogs you post on your own site, then that’s great, keep it up, but try branching out to Twitter, Pinterest, Youtube, Instagram and Facebook.  If used creatively and consistently these channels work just as well for B2B as B2C.

  1. Playing the SEO game

    Along with quality content, there are a number of other ways you can improve your content that should have a positive impact on your SEO ranking. Weaving keywords into your content, where relevant, will help Google do its job.  It also helps your rankings if people stay on your site longer as it is deemed to have quality content.  Do this by increasing interest with the use of videos and imagery. Also, something as simple as changing the words in your URLs to reflect keywords from the page content can increase visitors from search engines.

  1. Spring clean your website

    This is a great time to look at your website with fresh eyes and ensure your content has the best backdrop possible. Spend a morning exploring the following questions and see if there are any quick improvements you can make:

    1. How mobile friendly is your site? According to a study by comScore, more people are now accessing the web from a mobile device than desktop so it is vital to check that your website is properly optimised for mobile devices of all sizes.
    2. Take a look at your bounce rate and time spent stats. Are there any design tweaks you can make to improve engagement, such as clearer layout or improved colour contrast? Is there enough whitespace? It’s tempting to fill your pages but whitespace allows visitors to better navigate your pages and makes the content comprehendible.
    3. Does your site load fast enough as visitors lose interest whilst waiting for slow sites to load. Google’s PageSpeed Insights is a great tool for checking your URLs.
  1. Planning

    Readdressing your content marketing strategy should be an ongoing activity and without clearly defined plan you can easily find yourself releasing content for the sake of it and getting nothing from it. Just like all other marketing activity, any content marketing strategy should be accompanied by a set of KPIs to strive towards. Your strategy should encompass a full year and include monthly and daily tasks. Your KPIs will then lead on from this and should include targets for elements such as web visits, number of downloads, social shares, cost per click, bounce rates and page time. Although content marketing is a great activity for raising awareness and building relationships you should also include KPIs for leads, conversion rates and revenue generated.

When executed properly, a content marketing strategy can be one of the most important ways to increase customer engagement so it’s certainly worth putting aside a couple of days to check your all set for the year ahead.