Creating a blog may seem like a daunting task, but with tools and platforms available online such as WordPress, Blogger, Joomla, TypePad and Tumblr, the process has never been simpler. BUT, bloggers BEWARE, creating a successful blog is no picnic. Millions of blogs are published every day, yet only a small percentage of them are successful. So, why do most blogs fail? Please read on:
It’s all well and good, in theory, to write about a subject you are passionate and knowledgeable about, but what many bloggers fail to recognise is that their interests aren’t always the same as those of their audience. Successful blogging comes from content that is engaging and valuable to the reader in some way. For example, the focus may be to expand the readers’ knowledge, provide inspiration, or provide a solution to a problem. Whatever direction the content takes, it should be focussed on the reader and what the reader can gain from reading your blog.
Creating lots of content is great if you already have a successful blog, but if you are struggling to get readers it just doesn’t make sense to spend the majority of your time and effort creating frequent blogs only for them to be read by a small group of people. Writing content, however amazing it may be, will not attract readers on a large scale. Time must be dedicated to promoting the blogs you have already written. As readership grows, the number of blogs you write should grow in proportion. This will keep your existing and new readers interested.
It is true, to an extent, that posting your blog on social media platforms will increase your audience figures. However, if this is your only form of blog promotion I would hazard a guess that you haven’t got the audience figures you were expecting. Finding the best ways to promote your material is key. If you haven’t already, add relevant sharing buttons on your blog to enable your readers to share your blog content with their friends. You can also promote your material by guest blogging on popular blogs that target your ideal audience already. Also, be sure to embrace outside experts. Alliances with experts can help build blog credibility and also bring value to your audience. For more information on blog promotion, please take a look at ‘How to get my first 1,000 blog readers’.
So, we’ve established that creating a blog is fairly straightforward, but there is a snag. Most bloggers intending to create a blog as a business don’t actually know much about business and overlook the important step of creating a strategy. This can be fatal for your blog. It’s imperative to create a business strategy that covers all of the marketing steps you need to take to make sure you are creating credible content that your audience wants to read and share, and promoting it effectively so as to gain new readers. A quarterly marketing plan is very effective.
To sum up
Millions of blogs are being posted on line every day, so if you want yours to count you need to create a blog that is out of this world in terms of content and promotional strategy. Evaluate your business against some of the best to get an idea of how far you need to go to meet your target. One thing is for sure, you will need to put in a serious amount of hours if you want to see results. Creating a blog is definitely not for the fainthearted.